iSUBSCRiBE offers a number of revolutionary digital services. These include access to our proprietary page-turning technology to create digital editions of print magazines, digital subscription channels and our mobile applications.
Through iSUBSCRiBE’s consumer websites, we also offer publishers the opportunity to list transactional pay-wall products and digital subscriptions as well as combined digital and print subscription packages.
iSUBSCRiBE has worked with many well known print brands and successfully translated their offering into online experiences for an expanding audience base.
Over the past four years, our development team - which consists of online specialists in web design, web development, production, video, mobile and device agnostic apps - have built a strong portfolio of work for numerous publishing clients.
iSUBSCRiBE’s digital services also offer an online creative services team, who provide strategy, design and development solutions for anything from creating a digital edition for web feature, to interactive competitions, white label websites, mobile applications and offering pay-wall user access.
iSUBSCRiBE launched a year before the first Apple iPod and its iTunes application.
iSUBSCRiBE was the first company outside News International to offer subscriptions to the digital package of The Times, The Sunday Times & Times+ websites and iPad application.
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Publishers are still learning what users want from tablet devices, especially as they adapt to the touch screen format. Here are 5 tips for developing and improving your digital offering:
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Regardless of the digital product, the first step should be distinctly identifying the user.
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After defining the primary users, the publisher should define three to five primary tasks for each group. In other words, what do these users actually want to do with your product?
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The next step is learning how the primary user groups interact with digital media and designing a product that uses their existing knowledge as a launching point.
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Smaller publishers with fewer resources are not necessarily at a disadvantage against their larger competitors. Too many bells and whistles can end up making a digital offering too complex.
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Digital still needs much more usability testing. Content producers should avoid making the mistake of just looking at what others are doing rather than learning themselves. An effortless user journey is crucial – there are no shortcuts to create this.
- The amount of revenue from digital subscriptions by 2014 as predicted by major publisher JV, Next Issue Media. The study conducted by Oliver Wyman Consultants also states that automatic renewals will eliminate the traditional bill-me later model and greatly reduce churn, from an average of 45% today to a projected 25%.
- Predicted number of tablets sold in 2014. Research firm Gartner has predicted that global media tablet sales will reach 19.5 million in 2010, partially fuelled by the rising popularity of Apple's iPad. Gartner also said that tablet sales will rise to 54.8 million units in 2011, suggesting a 181 per cent increase. The market will further expand due to the global availability and popularity of tablet devices, selling more than 204 million units in 2014.
- Percentage of global publishers that plan to develop digital publications for iPad.
- Percentage of global publishers that believe the iPad will have a positive influence on demand for digital magazines.
- Number of respondents who said they use the iPad for more than 10 hours per week, mostly in the home. A Cooper Murphy Webb survey said nearly one-third (31%) of iPad users prefer their iPad to their laptop, mobile phone e-reader or print media for reading newspapers, magazines and their favourite websites.
