How The Magazine Industry Can Save Itself (Hint: Not iPad Apps)
Source: PaidContent (paidcontent.org) 22/01/2012
The top priority for most magazine executives today seems to be building iPad apps. Yet the user experience of a print magazine is unmatchable: they’re cheap, never out of battery charge, not a target for thieves and they have twice the screen space when spread as an iPad screen. Magazines might have a place in our connected future, but they risk losing a generation if they don’t modernize their subscription systems instead of trying to compete with Angry Birds.
N-Photo launches in print and digital
Source: InPublishing (inpublishing.co.uk) 02/12/2011
N-Photo, the only magazine dedicated to Nikon photography, is on sale now in both print and digital editions. N-Photo shows Nikon owners of all skill levels how to get the most from their digital camera and take their best-ever pictures. Each monthly issue of N-Photo contains practical, hands-on advice showing readers how to create great images. At the heart of every issue is the free high-quality video tutorials that cover shooting skills, photo editing techniques, gear reviews and much more.
Agenda announced for Wired 2011
Source: InPublishing (inpublishing.co.uk) 19/09/2011
Wired has announced the draft agenda, subject to change, for Wired 2011 Together with O2, the forthcoming two-day event celebrating ideas, innovations and the people reshaping our world. A haven for disruptive thinking and radical opinion, Wired 2011 has attracted numerous prominent industry names, all promising to enlighten, intrigue, inspire and provoke discussion.
Future partners Microsoft for interactive Xbox magazine
Source: PPA (ppa.co.uk) 01/09/2011
Future has partnered with Microsoft and UM London to create an interactive edition of Xbox 360: The Official Xbox Magazine. Focused on the hotly anticipated game Gears of War 3, the magazine features seven digital ‘Cog Tag’ watermarks that can be scanned using the Digital Space app for smartphones. Each digital watermark leads the reader to one of seven Gears of War 3 videos, including an exclusive interview with the developer Epic Games.
Magazines betting big on social media
Source: AdWeek (adweek.com) 29/08/2011
As their readers are spending more time online, publishers are trying to make social networking work for their advertisers.
With a programme launching on 1 September, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too.
ABC Results: publisher reaction
Source: InPublishing (inpublishing.co.uk) 19/08/2011
The ABC yesterday released the consumer magazine circulation results for the January – June 2011 period and publishers have responded with their interpretation of the figures. Below are statements from: APA, H Bauer, Bauer Media, BBC Magazines, Condé Nast, Dennis Publishing, Egmont, Hearst Magazines, Hello!, IPC Media, Moshi Monsters, PPA, Reader’s Digest, Saga Magazine, Slimming World, Total Film.
News of the World final sells 3.8m
Source: InPublishing (inpublishing.co.uk) 13/07/2011
News International said: “Retailers were hit by unprecedented demand as people swept up copies of the newspaper, which included a 48-page souvenir pullout charting some of the paper’s famous scoops over its 168-year history. Advertising space in the paper was provided free to good causes, and 74 pence from the £1 cover price of every copy sold in the UK will be split equally between three charities: Barnado’s, The Force’s Children’s Trust and the military projects at Queen Elizabeth Hospital Birmingham Charity.
More edited by Facebook fans
Source: PPA (ppa.co.uk) 03/06/2011
More magazine is set to produce a co-created Facebook issue to celebrate hitting 100,000 followers on the social networking site. The title’s staff have already started the editorial planning process, posing questions to Facebook fans, including choosing the cover star and contributing to regular features. Five Facebok fans will also be recruited to come into the office and work directly on the pages with the editorial team.
Grazia Royal Wedding Issue
Source: InPublishing (inpublishing.co.uk) 27/04/2011
The Grazia team will also be filmed sending the issue to print by the BBC as part of the broadcasters post-Wedding coverage. Grazia’s Style Director Paula Reed will be working with the BBC team live outside Westminster Abbey and Buckingham Palace as their fashion spokesperson on the key fashion and style moments of the day. The team will be blogging throughout the day, with live arrival shots of the best dressed guests and behind-the-scenes pictures at Grazia HQ on graziadaily.co.uk as well as tweeting on twitter.com/grazia_live.
New Magazine Launch: Port
Source: InPublishing (inpublishing.co.uk) 23/02/2011
According to the publishers: “No other magazine mixes men’s tastes in style and culture as powerfully as Port. Editor Dan Crowe and team have brought together an international group of award-winning editors, art directors, stylists and writers, along with a stellar cast of contributing editors including Jon Snow, Hanif Kureishi, Ekow Eshun, August Kleinzahler, Don Morrison and Fergus Henderson. Port launches as the credible and intelligent answer for men interested in every aspect of style and life – fashion, travel, design and living, architecture, literature, entertainment and global issues – connecting the reader with genuinely engaging content instead of advertising for the latest commercial release.
- Industry News Archive
- How The Magazine Industry Can Save Itself (Hint: Not iPad Apps)
- N-Photo launches in print and digital
- Agenda announced for Wired 2011
- Future partners Microsoft for interactive Xbox magazine
- Magazines betting big on social media
- ABC Results: publisher reaction
- News of the World final sells 3.8m
- More edited by Facebook fans
- Grazia Royal Wedding Issue
- New Magazine Launch: Port
