iSUBSCRiBE offers publishers many different ways to promote their titles
The company’s marketing consists of online database activity, direct mail catalogues, print, radio & television advertising, special promotions and partner packages, retail gift cards & vouchers and a major annual Christmas gifting promotion. The company also invests significantly in Mother’s Day and Father’s Day each year.
Below are some examples of the promotional opportunities available:
- Top of homepage, dynamic and eye-catching
- Takeover by title or by publisher
- Ideal for special events or new title launches
- Large, central homepage positioning
- Exclusive special offers only
- Targeted marketing
- Focusing on a select audience
- Suited to longer-term offers
- Broad appeal
- Marketing to interactive customers
- Suited to longer-term offers
- Mass market exposure with focus on gifting
- Advertising on tube and overland commuter trains during prime shopping periods
- Example of TVC broadcast in Australia during the 2010 Christmas Campaign
- Example of radio advertisement broadcast in New Zealand during a Christmas Campaign period
- Example of print ad featured in several different publications
- Direct Mail campaigns are conducted in all markets and feature key gifting periods including Mother’s Day, Father’s Day and Christmas
- Gift cards in over 9,000 major retailers
- Dedicated Magazine Subscription Zone
- Mass market appeal and exposure
